The versatility of the gummy format is one driver of the category’s growth. 

HARIBO has created National Gummi Bear Day on April 27 with the National Day Calendar.

HARIBO is bringing back previous Easter favorites, along with debuting two new products.

HARIBO has launched three new products for Valentine’s Day, joining returning seasonal favorites.

Created by HARIBO founder Hans Riegel in 1922 and known for its iconic gold packaging, HARIBO will mark the Goldbears birthday celebration with new innovations.

HARIBO has launched several holiday gummy products, including the new HARIBO Goldbear Filled Cane.

HARIBO’s Rainbow Worms and Z!NG Sour Kicks are available now in small, medium and large peg sizes at major U.S retailers.

HARIBO of America has introduced a variety of sweet and scary treats for Halloween.

HARIBO’s Summer Edition Goldbears feature the classic gummy bear shape in six fruity flavors and colors.

HARIBO's Funtastic Mix features double-colored and double-flavored gummies, as well as triple-colored and triple-flavored pieces.