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The global food colors market is expected to hit $3.75 billion in 2022, according to a new report by India-based market research firm Markets and Markets.
And as more and more major companies are pledging to stop using artificial colors in their products, the message is clear: The push for a cleaner label extends to the ingredients used to create the visual aesthetics of the products as well.
It’s about one year since Unreal candy hit store shelves, and in that time the company has come to learn a few things about what consumers want. And now they’re responding with some big changes.
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