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Offered in four varieties — Twists, Cars, Flowers, and Bears — these vanilla-flavored, low-calorie marshmallows are available in 80-gram and 250-gram peg hook bags.
Each pop is hidden in an opaque yellow wrapper with multicolor question marks, making them easy to spot among the everyday transparent lollipop wrappers.
The biggest challenge, though, is not how much better-for-consumers the candy should be. It’s the cost of sugar, which is an understandably important ingredient in making lollipops.
Original Gourmet Foods has redefined the lollipop category, creating a premium line that provides longlasting taste and value. Investments in merchandising and automation have helped fuel the growth.
In the past, manufacturers would choose either one of the products and make a line filled with only hard candies, or only lollipops. While it was, and still is, a successful plan, candy companies are seeing a third option: launching both a hard candy and a lollipop.
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