Tic Tac is expanding its Adventure Line with the introduction of Tropical Adventure.

Candy Industry recently spoke to Dan Cutchin, vice president of marketing at Ferrero North America, about Tic Tac’s recent innovations, the role pack size played in serving consumers’ shifting needs, and the brand’s trip to space.

Tic Tac is launching a multichannel campaign that invites creators to put a new spin on the refreshing possibilities the brand can bring.

The new packs feature 12 unique Tic Tac sayings on Freshmint, Orange and Fruit Adventure flavors.

The craft held 100 Tic Tac packs and displayed messages from consumers to extraterrestrial friends (in the event they were out there).

Created to inspire fun and adventurous moments for consumers, Big Berry Adventure is beginning to roll out on shelves nationwide.

The Tic Tac brand is joining forces with global audio streaming service Spotify to offer Hear For It, a unique event series that employs Spotify's streaming intelligence to target listeners and consumers who exemplify the fun and refreshing personality of the Tic Tac brand. 

The Ferrero Group is launching Tic Tac Coca-Cola, the result of a unique collaboration between the two iconic brands.