In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.

This mix of chewy, sweet and sour gummies features Lemon-flavored chicks and Watermelon-flavored bunnies.

Mars Wrigley is launching Starburst Swirlers, an unexplainably juicy mashup of flavors now in a new vertical shape.

HI-CHEW's Sweet & Sour Watermelon flavor is now available in a new format: the go-anywhere 10-piece stick.

Over the last decade, Morinaga America has strived to carve out a place in the U.S. confectionery market for its fruity, chewy HI-CHEW brand. But where exactly it fits within the market is not easy to describe. 

Fini Sweets is bringing its customary whimsy to its North American product offerings, which include a variety of flavors, shapes and a new packaging innovation designed to give consumers twice the fun and flavor.

Jelly Belly has introduced an assortment of miniature cupcake replicas in five indulgent flavors.