Schubert North America is expanding its headquarters in Charlotte, North Carolina, thanks to increased demand through the COVID-19 pandemic and beyond.

“The market has developed disproportionately well,” said CEO Hartmut Siegel. “Fortunately, the pandemic has not slowed down the ongoing development of our product innovations. Demand from our North American customers for state-of-the-art packaging technology with great flexibility and a high degree of automation has been high."

Schubert’s new headquarters will include offices, a service workshop and an assembly hall for the commissioning and completion of TLM packaging machines. Seigel noted customers will also have the opportunity to approve machines in Charlotte, instead of traveling to Schubert’s global headquarters in Crailsheim, Germany.

The company said it has in mind a site that is near a major highway, close to the airport and is not far from the University of North Carolina and the Central Piedmont Community College. 

“Our service team will have everything right on their doorstep,” Siegel said. “Service team members could even complete a bachelor’s or master’s degree at the university part-time. Conversely, we could offer internships for students.”

The packaging machinery company, whose North American division has called Charlotte home since 2015, is among the 213 German companies that have subsidiaries or branch offices in the city and surrounding area. Other companies include Bayer, Lufthansa, Siemens and Thyssen-Krupp.