The Greater Goods Snacking Co. has entered into the U.S. market.
Known and produced as She Made Foods in India, the company was created when founder Sujatha Duvvuri struggled to find clean-label foods to feed her family.
Greater Goods will launch with three product lines — crackers, cookies and biscotti — all featuring the company's almond flour-based, grain-free and vegan ingredients. Upon launch, Greater Goods is the only U.S. brand that offers certified organic almond-flour based products and will offer the world's first commercially available grain-free biscotti.
The cracker varieties launching include Tangy Tomato & Basil, Caramelized Onion and Sea Salt flavors, while the cookie product line consists of Cinnamon Snickerdoodle, Chocolate Chip and Chai Spice flavors. Greater Goods' crackers and cookies will retail at $4.99, varying by location. The brand will also be launching biscotti in the following flavors: Orange Cranberry, Dark Chocolate Sea Salt and Double Dark Chocolate Pistachio and will retail for $5.49, depending on location.
All Greater Goods products are organic, grain-free, paleo-friendly, gluten-free, plant-based, vegan and free from several top allergens.
"Upon graduating from the University of Michigan, I was pregnant and shopping the grocery store aisles of Ann Arbor when I realized there were no clean label, nutritious products available to feed my son," Duvvuri said. "I started making my own snacks and once I moved back to India, I went into business to provide products that moms can trust. Launching our products in the U.S. as Greater Goods has always been our goal because, after all, the idea for our entire brand was formed in Ann Arbor."
True to the brand name, Greater Goods is committed to doing the greatest amount of good for the greatest amount of people – starting with the women in our bakery. Greater Goods is committed to ensuring that 72 percent of its workforce are women in India, a country where the female labor participation rate is only 19 percent.
"We are thrilled to share our delicious, nourishing snacks with the U.S. market and hope that with every purchase, consumers will know they, too, are contributing to the greater good," said Anirudh Duvvuri, chief operating officer. "Investing in our workforce is the differentiator between merely selling a product and standing for something greater."