Tic Tac is expanding its Adventure line with the introduction of Tropical Adventure, featuring a mashup of four flavors: Pineapple, Passionfruit, Sweet Banana and Mango.
"Fans love our current fruity offerings, so we're excited to give them more of what they enjoy while introducing new flavors with our Tropical Adventure innovation," said Dan Cutchin, VP marketing, Tic Tac North America at Ferrero USA, Inc. "Tropical Adventure is meant to act as a 'vacation in a box,' and we hope this mashup of vibrant flavors gives consumers a taste of paradise anytime throughout their day."
Tropical Adventure will also be featured in 6- and 15-second videos on digital and social as part of the brand's recently launched "Take A Ride on a Tic Tac" campaign. "Take A Ride on a Tic Tac" brings the refreshing experience of consuming a Tic Tac to life. It combines work from various artists, illustrators and musicians to show how Tic Tac can create refreshing moments. The Tropical Adventure videos will debut on digital and social media channels this month and features catchy tunes, illustrations and graphics to showcase all the refreshing places each flavor of Tropical Adventure can transport consumers.
Tic Tac Tropical Adventure is available for purchase nationwide in a 1-oz. single pack and a 3.4-oz. bottle pack.