HI-CHEW has teamed up with Menchie's Frozen Yogurt to unveil a sweet and sour new treat: HI-CHEW Rainbow Sherbet.
The limited-edition flavor is launching in participating Menchie's stores nationwide throughout June, just in time to celebrate National Candy Month.
HI-CHEW launched its Fantasy Mix earlier this year, providing consumers with a double layer of true-to-life fruit flavors. Now, as the weather heats up, consumers can cool off with the new HI-CHEW Rainbow Sherbet flavor at Menchie's. This bright pink treat contains a balance of sweet and sour with fruity hints of lime, raspberry, and orange. Continuing Menchie's commitment to providing better-for-you flavors, this new flavor is nonfat and is made with no artificial flavors, no artificial colors, and no high fructose corn syrup.
This is the fourth collaboration between HI-CHEW and Menchie's. The two brands first teamed up in July 2019 to create HI-CHEW Dragon Fruit frozen yogurt. Together in 2020 they unveiled two flavors, HI-CHEW Mango and HI-CHEW Passion Fruit, which could be enjoyed on their own or swirled together to create the flavor of HI-CHEW Tropical Smoothie. Last year, for National Berry Month in July, the brands created the tart and sweet HI-CHEW Raspberry frozen yogurt in celebration of HI-CHEW's Berry Mix.
"We are so excited to transform another fan favorite HI-CHEW flavor into a frozen treat form with Menchie's," said Teruhiro "Terry" Kawabe, president and CEO of Morinaga America, Inc. "The HI-CHEW Fantasy Mix was a long-awaited arrival for many of our fans, so it's only fitting that the Rainbow Sherbet flavor be our next collaboration just in time to kick off the summer season."
Since its launch, HI-CHEW has been consistently driven by flavor innovation and research to develop new products for brand fans. The Fantasy Mix was a direct result of consumer feedback, an important factor in the expansion of HI-CHEW's flavor lineup. Menchie's, which has created unique frozen yogurt flavors since it first opened its doors in 2007, shares a similar commitment to its guests through high-quality flavors and unique brand partnerships in its stores worldwide.
"We are thrilled to be partnering with HI-CHEW for the fourth time to bring another limited edition fruity flavor to life," said Elizabeth Berry, VP of marketing at Menchie's Frozen Yogurt. "We are committed to providing our guests with the most smiley and most delicious frozen dessert experience and we are confident that our guests will enjoy the nostalgic taste of our HI-CHEW Rainbow Sherbet flavor."