HI-CHEW has launched Infrusions Orchard Mix, a new experience featuring three fruity offerings: Juicy Blood Orange, Juicy Peach and Juicy Strawberry.
While maintaining HI-CHEW's signature texture, Infrusions adds more juiciness with infused concentrated apple puree and pieces of pectin jelly to mimic fruity flavors. The signature double layer is double-packed with pockets of HI-CHEW goodness. This fresh, more intense flavor journey features three enhanced fruit offerings:
- Juicy Blood Orange: Balances the subtly sweet and tangy flavors with the vibrant burst of color
- Juicy Peach: Mimics the experience of biting into a fresh peach straight off the tree
- Juicy Strawberry: Transports fans into a strawberry field through the taste and texture of this true-to-fruit chewlet
"We're eager to introduce a new texture experience to HI-CHEW brand fans with our Infrusions Orchard Mix," said Teruhiro Kawabe, president and chief executive officer of Morinaga America, Inc. "While staying true to our fruit-forward affinity and adding in the bursts of flavor, Infrusions provides the perfect blend of chewiness and juiciness we've been aiming to achieve through our continued innovation."
Since launching in 1975, Morinaga America Inc. has been dedicated to bringing authentic fruity confections to fans across the country. Now with Infrusions, the chewlets become a new experience that reimagines how HI-CHEW is enjoyed. Infrusions was rated as a Superstar Innovation in Nielsen research, where it showed strong trial interest, relevance and uniqueness, proving its potential to disrupt the category. According to Nielsen, only 5 percent of tested products rate as a Superstar Innovation.
HI-CHEW contains no colors from synthetic sources and is gluten-free. The HI-CHEW Infrusions Orchard Mix is offered in a 4-oz. standup pouch for a suggested retail price of $4.29 (varies per market). HI-CHEW Infrusions Orchard Mix is rolling out at select retailers nationwide.