Bazooka Companies Inc. brings innovation to the Push Pop brand with the new Tropical Rainbow flavor of Push Pop Gummy Roll.

The candy comes packaged in a portable dispenser that allows fans to push out and tear off a piece of sugar-coated gummy candy belt.

This flavor taps into the rainbow trend by featuring six flavors, with three flavors on each side, creating a rainbow belt. The candy features a combination of Apple, Raspberry, Lemon, Orange, Cherry and Watermelon.

Push Pop Gummy Roll provides edible entertainment with its interactive "Pull, Press, Push" system. Whether on-the-go or at home, the packaging affords tasters a unique experience, allowing them to let it roll and enjoy now or save for later.

In addition to the Tropical Rainbow flavor, Push Pop Gummy Roll is also available in Strawberry, Watermelon and Blue Raspberry. Push Pop Gummy Roll, 2020 ECRM Kid Choice Award winner for Best Novelty Candy, is available nationwide including retailers like Walmart, Dollar General, Walgreens for $1.79-$1.99.