Bazooka Candy Brands, a division of The Bazooka Companies Inc. has added two vice presidents to the confectionery leadership team.
“I could not be more excited to announce the promotion to the vice president level of two individuals who have been integral to the continued success of Bazooka Candy Brands over the past years,” said Tony Jacobs, president, Bazooka Candy Brands. “Becky and Lizzy are true super stars who have had a hand in almost every major BCB success in the U.S. As part of the leadership team, they will be key to shaping and executing our continued long-term success as we focus on the critical areas of brand equity development, consumer communication, innovation, and e-commerce growth.”
Becky Silberfarb has been promoted to vice president of brand marketing. She joined Bazooka Candy Brands in 2016 as a brand manager and most recently held the position of senior director of marketing. During that time, she has led marketing across all brands in the Bazooka Candy Brands portfolio, including Ring Pop, Push Pop, Baby Bottle Pop, Bazooka, and more. Core to her role has been leading brand strategy, positioning, and integrated marketing communication plans. She has led breakthrough marketing campaigns to drive BCB’s core business as well as many of the company’s most successful innovations. In her new role as vice president of brand marketing, Silverfarb will oversee the continued growth of the organization's marketing efforts as Bazooka Candy Brands expands with new audiences, new products, and new markets. She will also oversee marketing efforts for Latin America.
Prior to joining Bazooka Candy Brands, Silberfarb spent three years at Danone, where she was a key player in the relaunch of Activia Light and led promotional concepting and execution of Danimal’s annual "Rally for Recess" campaign. She is also actively involved with the National Confectioners Association, where she was selected to be part of the association’s Future Leaders Program.
Silberfarb grew up in New York, and has a B.S. in policy analysis and management from Cornell University and an MBA from The Stephen M. Ross School of Business at the University of Michigan. She currently resides in Brooklyn with her husband and newborn son.
“Bazooka Candy Brands has some of the most iconic brands which continue to innovate and grow today," Silverfarb said. "I am excited to join the leadership team to help shape the strategic vision and execute upon our mission to deliver unmatched edible entertainment. Our consumers are at the heart of what we do and I am honored to lead our brand marketing to connect with them through multiple touchpoints in the evolving media landscape.”
Lizzy Mangold has been promoted to vice president of e-commerce and innovation. She joined Bazooka Candy Brands in December 2011, when she started as an associate brand manager. She has held various roles in brand marketing, international, innovation and e-commerce, culminating in her most recent role of senior director of innovation and e-commerce marketing.
Mangold’s efforts have been instrumental in driving core portfolio and new product growth, as well as developing BCB’s efforts in the emerging e-commerce channel. Over her 11-year tenure, Mangold led Baby Bottle Pop and Juicy Drop marketing to drive double digit growth. She led marketing for Japan, helping to establish it as one of BCB’s top international markets. She developed many of the organization’s successful new products including Juicy Drop Gummies, Push Pop Gummy Roll, and Juicy Drop Dip n’ Stix. She partnered with sales to establish an e-commerce business, currently the No. 4 non-chocolate candy company in U.S. online sales. In her new role, Mangold will lead a cross-functional team in all aspects of BCB’s e-commerce initiatives and lead innovation strategy for the entire BCB portfolio.
Prior to joining Bazooka Candy Brands, Mangold was at The New York Cosmos, where she worked alongside the chief marketing officer and director of communications to rebuild the legendary New York Cosmos brand, leading marketing programs and fan engagement. Prior to The New York Cosmos, Mangold worked in marketing roles at integrated advertising agency, Digitas, and Digitas Health, where she led various aspects of advertising and communications strategy and execution across American Express, Pfizer, and MedImmune accounts. She started her career in New York City working at DraftFCB.
Mangold grew up in Berkeley, California and completed a dual-degree program at the University of Pennsylvania, where she received two bachelor's degrees: a B.S. in marketing from The Wharton School and a B.A. in psychology from the School of Arts & Sciences. She currently resides in Santa Monica, California.
“I am thrilled and humbled by the new role and looking forward to partnering further with the leadership team to drive our continued success," Mangold said. “We have great teams doing some fantastic work to build out our future product and e-commerce presence. I couldn’t be more proud of what we have already accomplished as well as what’s to come.”