Mars Wrigley brand Skittles has teamed up with GLAAD for the third year on the brand's annual Pride packs.
While they have historically been all gray to represent the brand's efforts of support, this year the Pride packs will get a splash of color, thanks to six artists within the LGBTQ+ community who created original designs that represent how they "see the rainbow" every day. Meet them here.
Each of the five Skittles Pride packs will have a QR code that, when scanned, will lead people to a virtual studio where they can learn more about the artists, their work, and the inspiration behind their illustrations. Each of the six talented artists use their works of art to increase visibility, help others feel seen, and advocate for pivotal issues within the community.
"At Mars we believe that in the world we want tomorrow society is inclusive," said Justin Hollyn-Taub, senior director, Mars Wrigley. "The Skittles brand, which is a proud part of Mars, is committed to advocating for the LGBTQ+ community both within our own organization and throughout the world. While Pride Month is a time to reflect, self-educate, and celebrate, we know that long-term sustained support and allyship is key in building a more inclusive and diverse society. Mars and Skittles are proud to partner with GLAAD for the third year in a row this June, and year-round, as we deepen our commitment to support increased visibility and acceptance for the LGBTQ+ community."
In its journey to build a more equitable, diverse, and inclusive workplace, Mars has created 12 global LGBTQ+ associate resource groups across its confectionery, food, and pet care businesses. The resource groups empower thousands of Mars associates to advocate on behalf of the LGBTQ+ community and to support the Mars business and each other with resources and education.
For every Skittles Pride pack purchased, $1 will be donated, up to $100,000, to GLAAD's work and programs, including its ongoing efforts to accelerate acceptance and combat anti-LGBTQ+ discrimination. Beyond June, the Skittles brand supports GLAAD throughout the year with moments that shine a spotlight on visibility, including the annual GLAAD Media Awards and Spirit Day.
"GLAAD is proud to continue our ongoing partnership with Skittles in its efforts to celebrate, support and increase visibility for the LGBTQ community," said John McCourt, deputy vice president, strategic partnerships at GLAAD. "We hope the artists' stories that Skittles shares inspire our community and our allies. Amplifying LGBTQ art and artists helps further GLAAD's mission to accelerate acceptance."
The limited-edition Pride packs will be available to purchase in 4-oz. share size packs and 15.6-oz. sharing size standup pouches at select retailers nationwide in May and June.