In honor of National Lover's Day on April 23, the Reese’s brand is bringing Reese’s Peanut Butter Lovers Cups and Reese's Ultimate Peanut Butter Lovers Cups back to store shelves for a limited time.
Reese's Ultimate Peanut Butter Lovers Cups feature double the peanut butter flavor, while Reese's Peanut Butter Lovers Cups are coated in an extra layer of smooth, sweet peanut butter creme with a milk chocolate bottom.
"Consider this a thank you to all the peanut butter superfans out there – the ones who sort through the candy jar to get to the Reese's Peanut Butter Cup,” said Bo Jones, senior associate brand manager, Reese’s. “The ones who live and breathe peanut butter. The candy MVPs. We see you, we appreciate you, and we know you have superior taste buds. So now, we're rewarding you.”
As part of a new Reese's Loves You Back promotion, the Reese's brand is returning the love and loyalty by granting a select number of fans Reese's Peanut Butter Cups for one year or even for life. Through July, fans can look for the specially marked packages of Reese's Cups for a chance to win.