Originally signed in 2012, the agreement covers chocolate products for Bimbo’s domestic market of Mexico. The extended strategic supply agreement includes distribution to Grupo Bimbo in several countries in Central America, the U.S., Canada and Uruguay, and enables both companies to continue to drive growth globally.
“We are pleased to extend our strategic relationship with Barry Callebaut, who has been a partner to our business for the last years, and we look forward to their support of continued sustainable growth and accomplish our mission of nourishing a better world,” said David Hernandez, chief procurement officer for Grupo Bimbo.
Steve Woolley, president and CEO Americas of Barry Callebaut, added: “I extend a warm congratulations to Grupo Bimbo on its 75th anniversary. As we extend this long-term supply agreement, I am proud that Barry Callebaut remains one of its strategic partners by enabling their powerful vision for growth.”