In an effort to celebrate the release of new M&M'S Crunchy Cookie, the Mars candy brand is partnering with one of America's most beloved cookie creators — Milk Bar's Christina Tosi.
Together they will release 100, one-time-only cookies hand-baked by the celebrated baker as part of a limited cookie drop.
Inspired by the new M&M'S Crunchy Cookie innovation from Mars, the limited run M&M'S x Christina Tosi Crunchy Cookie crunchy cookie features a vanilla cookie base studded with M&M'S Crunchy Cookie candies in the center, surrounded by mini, crispy, chocolate chip cookies.
“Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M'S Crunchy Cookie candies was a real treat," said Christina Tosi, Founder & CEO of Milk Bar. "The texture and crunch of M&M'S Crunchy Cookie is so unique, it was important to me that I designed the M&M'S x Christina Tosi Crunchy Cookie crunchy cookie to include layers of crunch to mimic the M&M'S candy, so that each bite offers the ultimate crunchy cookie experience."
How to get one of the Christina Tosi crunchy cookies
So how can fans get their hands on one of the very limited cookies? Beginning today, fans can scan the QR code on M&M'S Crunchy Cookie packs or visit MMS.com to sign up to be notified when the limited-run of M&M'S x Christina Tosi Crunchy Cookie drop.
M&M'S will announce when the drop goes live via social and by emailing those who opted-in to be notified via pre-registration. The window to claim a cookie will only be open for a limited time and will be based on a first come, first served basis.
Those who miss getting their hands on the M&M'S x Christina Tosi Crunchy Cookie crunchy cookies can still get in on the fun by opting in to receive the recipe via email, so they can make the tasty treat at home, sharing a moment of fun with friends and family. Fans can also tune into Christina Tosi's weekly Bake Club on Monday, April 4 at 2PM ET on her Instagram (@christinatosi) as she takes viewers through the step-by-step creation of the M&M'S x Christina Tosi Crunchy Cookie crunchy cookies.
M&M'S Crunchy Cookie flavor features a great-tasting crunchy center, covered in delicious milk chocolate, all wrapped in a colorful candy shell. The product is available nationwide and on MMS.com in Single (1.35 ounces), Share (2.83 ounces) and Sharing Stand Up Pouch (7.4 ounces) sizes. Prices range from $0.89 to $3.49.
To further support the M&M'S purpose, which promises to use the power of fun to include everyone, with a goal of increasing the sense of belonging for 10 million people around the world by 2025, M&M'S also will donate $10,000 on behalf of the M&M'S x Christina Tosi partnership to support the students of Food and Finance High School, NYC's only culinary-focused public high school, via the Food Education Fund, a nonprofit organization that leverages experiential learning to prepare and empower culinary arts students to continue their education and cultivate sustainable careers.
"M&M'S and Mars have long been committed to creating all kinds of colorful fun," said Allison Miazga-Bedrick, Senior Brand Director at Mars Wrigley. "Celebrating the new M&M'S Crunchy Cookie flavor with a one-time-only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to get in on the fun and experience something unlike anything we've done before. M&M'S is a brand that believes fun is the most powerful way to help people feel that they belong, so Mars is thrilled to offer more moments of fun to our fans as we celebrate the launch of M&M'S Crunchy Cookie."