Side Step Sweets, a better-for-you sweets brand established by industry experts, investors and professional basketball star Jayson Tatum, will launch its first brand of gummies, Small Wins, at this year's Natural Product Expo West 2022.
The gummies are made with organic ingredients and are all-natural, plant-based, vegan and low in sugar. Small Wins will become available online in the second quarter of 2022 in 50-gram packs at a suggested retail price of $3.29 per pack.
"As a father, I think it's important to occasionally treat my son to something sweet,” Tatum said. “Still, I've never felt good about what the candy aisle has to offer. So, I decided to take matters into my own hands and develop a brand that would allow me to find a solution, not only for my son, but for other families who I know face similar frustrations, too. Small Wins is the first step in my goal of bringing better-for-you products to the market."
Each 50-gram pack contains four grams of sugar and 100 calories per serving. The gummies are developed with natural colors and flavorings in flavors including Sassy Strawberry, Perfect Peach, Whimsical Watermelon and Groovy Green Apple.