KIND Healthy Snacks (KIND) has appointed Kelly Solomon as the company's new global chief marketing officer.
Solomon brings to the role more than 20 years of marketing experience focused on digital marketing and omnichannel retail in the beauty, electronics and luxury chocolate verticals. She will report directly to Russell Stokes, CEO of KIND North America.
"I'm thrilled to be a part of a company with such a strong values-driven purpose," Solomon said. "What sets KIND apart is its unwavering commitment to its founding mission of making the world a kinder and healthier place, and I'm excited to use my experience to continue to shape KIND's purpose story."
As the global chief marketing officer, Solomon will lead KIND's efforts to expand the brand's purpose and its revenues through marketing research and strategic planning. Prior to her role at KIND, she served as senior VP of consumer marketing at MAC Cosmetics, where she led the brand's global marketing strategy.
"With decades of experience in marketing at major household, purpose-led brands, we're delighted to have Kelly bring her expertise to KIND," Stokes said. "Kelly is joining us at an exciting time for the company, as over the past year KIND has focused on innovation to meet the growing consumer demand for better-for-you options across categories and dayparts. As we continue to grow and enter new markets, Kelly will play a critical role in supporting these efforts and bringing our brand to life."
Solomon was also previously head of digital marketing, ecommerce and business operations at Samsung and VP of multichannel and ecommerce, Consumer Products Division at L'Oréal. Solomon received a Bachelor of Arts in English from Emory University in Atlanta.