The M&M'S brand has debuted Album Art packs, a musically-inspired collection featuring M&M'S characters reimagined as landmark album covers.
The M&M'S Album Art packaging features four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie, each known for inspiring fans to be their true selves and for promoting a sense of belonging. The four Album Art packs artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are represented.
Last week, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite differences, we all belong to a community that shares one simple and powerful thing in common: fun.
"From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M'S brand has a long-standing history of bringing joy and fun to fans, and M&M'S Album Art is the next step on this journey," said Sarah Long, chief marketing officer, Mars Wrigley North America. "M&M'S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging."
In celebration of the artists' diverse fanbases, M&M'S has leveraged social media to identify U.S.-based fans and surprised 15 of them with a special delivery of M&M'S Album Art packs, bringing better moments and more smiles to fans across the nation.
Available at retailers nationwide and on MMS.com, the limited-edition M&M'S Album Art packs will feature Kacey Musgraves' "Golden Hour," H.E.R.'s self-titled album "H.E.R.," Rosalía's "El Mal Querer" and David Bowie's "Aladdin Sane." The offering will be available in four varieties: Milk Chocolate, Peanut, Peanut Butter and Minis in a single (1.69 oz.), share size (2.83 oz.), sharing size (10.8 oz.) and party size (38 oz.), and retail from $0.99 - $10.99.