In celebration of OREO Cakesters' return to store shelves, OREO rewound time with a playful takeover of the only place in the U.S. where it still feels like the mid-2000s: the last Blockbuster in Bend, Oregon.
OREO marked the occasion by surprising Blockbuster shoppers on Jan. 7 with a larger-than-life co-branded marquee, OREO Cakesters-themed movie posters and free samples of OREO Cakesters – delivered in retro VHS-inspired packaging.
"OREO loyalists have been asking and waiting patiently for OREO Cakesters to return, and we're thrilled to celebrate this epic comeback," says Justin Parnell, v.p. marketing, OREO. "We hope the Blockbuster takeover will playfully bring store-goers back to 2007, when Cakesters first launched, and the soft-baked snacks became a fan-favorite."
Cakesters, the soft-baked take on the classic OREO cookie, immediately won loyal hearts when launched in 2007. Although the product was discontinued five years later, fan passion remains, sparking the brand to bring the product back – and with it some 2000s nostalgia.
"Being the last-standing Blockbuster, we are rooted in nostalgia," says Sandi Harding, store manager of Blockbuster. "We're excited to collaborate with OREO to surprise our shoppers with the unique experience to 'rewind to 2007' in celebration of the comeback of a beloved snack from their past.”