GODIVA is expanding its licensing portfolio in the U.S. and Canada markets with the launch of four new licensing partnerships in 2022.
GODIVA has partnered with Boardwalk Frozen Treats, Jimmy's Gourmet Bakery, Le Vian, and Cookies United. These four new partners join other prestigious brands in GODIVA's North America licensing portfolio, which includes General Mills, The Cheesecake Factory and Jessica Pastries, which launched as part of GODIVA's Holiday 2021 collection.
"We are thrilled to offer this first-class selection of GODIVA-inspired products that imbue the unmatched quality and essence of our premium brand, while reinforcing that GODIVA is the perfect choice to make any moment into an amazing one," said Nurtac Ziyal Afridi, GODIVA's CEO. "Establishing new partnerships reinforces our strategy of expanding our accessibility and democratizing premium chocolate to open more people's eyes to the wonder of GODIVA. Licensing will continue to play a critical role in these endeavors in North America and around the world."
Boardwalk Frozen Treats will introduce seven new, super-premium GODIVA ice cream pints with each flavor inspired by GODIVA's classic premium chocolate pieces and flavor profiles. The frozen treats will roll-out in grocery stores throughout the U.S. beginning this January. Exclusive flavors include Hazelnut Crunch, Mint Medallion, Praline Cone Crunch, Salted Caramel Brownie, Caramel Embrace, Chocolate Strawberry and Midnight Swirl.
Jimmy's Gourmet Bakery will roll out GODIVA "bake-at-home" chocolate chip cookie dough filled with chocolate ganache. Sold both frozen and refrigerated, these premium products are inspired by GODIVA's ganache-filled chocolates.
Le Vian has a select line of natural fancy color diamonds which are exclusively trademarked "Chocolate Diamonds" across the globe. For Valentine's Day 2022, three co-branded GODIVA x Le Vian Chocolate Diamonds pendants will be launched as a special-edition collection available at Kay Jewelers. The pieces are inspired by GODIVA's classic chocolates and iconography. The collection also includes a limited number of high jewelry parures and ring sets, created for the red carpet. Additional designs will roll out in the future.
Cookies United has created GODIVA Gingerbread House and Cookie Decorating Kits featuring GODIVA chocolate cookie pieces and the chocolatier's premium "Masterpieces" Dark Chocolate Ganache Hearts as decorative pieces. These decorative kits will launch at Easter and during the 2022 holiday season.
Jessica Pastries' ready-to-eat round and log cakes launched as part of GODIVA's 2021 holiday collection exclusively in Canada. These GODIVA Dark Chocolate and Sea Salt cakes feature multiple layers including sponge cake, mousse and chocolate crunch.
GODIVA's existing licensing partnerships include The Cheesecake Factory, which offers GODIVA-inspired desserts including GODIVA Chocolate Cheesecake, and General Mills Baking Kits including GODIVA Chocolate Torte, GODIVA Lava Cake and GODIVA Brownie Cheesecake Swirl.