Michael D. Eisner's Tornante Company and Madison Dearborn Partners (MDP) has renamed the confections and gift cards divisions of Topps, Inc. as the The Bazooka Companies, Inc. after selling its sports and entertainment division to Fanatics.
The company will continue, with Michael Brandstaedter as chief executive officer, to sell candy under the brand name Bazooka Candy Brands in a division led by Tony Jacobs and gift cards in a division led by Jeff Mickeal.
"The strong emotional connection between Topps collectibles and consumers of all ages – built through 70 years of tradition, starting with the Shorin family – will make it a jewel in the Fanatics portfolio," said Michael Eisner, owner of the Tornante Company. "Michael Rubin is the perfect entrepreneur to lead this company forward. Like any crown jewel, I and my partners at Madison Dearborn will miss our many years of ownership, where we grew a highly profitable business through strategic licensing partnerships, global expansion, and digital transformation. We're proud of what the Topps team has accomplished, and we look forward to seeing what Michael and his team do to continue growing the Topps collectible business while staying true to its iconic history and relevance to consumers."
Executive Chairman Andy Redman noted the two divisions generated more than $250 million in revenue in 2021.
“With Tony's leadership, our candy division has a rapidly expanding e-commerce business, an exciting list of new products, and robust consumer demand,” Redman said. “Under Jeff's leadership, our gift cards business represents nearly every major digital brand, and our services are increasingly able to cover all our partners' needs."
In addition to continued ownership of The Bazooka Companies, Tornante will have the rights to produce movies and television shows of certain Topps properties such as MechWarrior/BattleTech and Garbage Pail Kids.