The Hershey Co. says the Grinch has gotten his hands on Hershey’s Kisses Milk Chocolates, changing the foils to reflect the classic holiday story.
Available for a limited time, the treats feature 10 different candy foils including the Grinch's up-to-something smirk, classic Grinch sayings and Max's floppy ears.
"The Hershey's Kisses brand and Dr. Seuss's The Grinch joined forces to create a partnership that reflects all that the holidays have to offer – excitement, surprise, and sweetness," said Joe Gibilisco, manager of holiday for Hershey's. "Naughty or nice, everyone – including the Grinch – deserves a little holiday cheer, and that's where the Hershey's Kisses Milk Chocolates with Grinch Foils come in."
Through Dec. 8, fans nationwide also have the chance to get "Grinched!" By visiting @hersheys on Instagram and Twitter and replying or commenting #GrinchKisses and #Sweepstakes on the designated Grinch posts, fans can get a chance to win free bags of the sought-after sweets.*
"The Grinch always has something up his sleeve, and this year it's a seriously fun collaboration with the Hershey's Kisses brand," said Susan Brandt, president of Dr. Seuss Enterprises. "In celebration of the first-ever partnership between our two iconic brands, we wanted to introduce a little holiday Grinch-y mischief and let our fans get in on the fun.”
As part of the partnership, chocolate lovers can visit Hershey's Chocolate World attractions in Hershey, Pa., New York and Las Vegas to be immersed in the Grinch-y mischief and enjoy décor galore, photo opportunities, an Amazing Candy Machine stuffed with the new Hershey's Kisses Milk Chocolates with Grinch foils and more. Festivities will last through the rest of the holiday season at locations nationwide.