Mars Wrigley's Orbit Gum is unveiling the "Orbit Smooching Sweater" to help people celebrate the holiday season in style – and with fresh breath.
Playfully crafted with a variety of conversation starters, the Orbit Smooching Sweater was designed for the anticipated return of in-person ugly sweater parties and holiday gatherings.
Each sweater is peppermint scented and features an Orbit Gum dial dispenser for on-the-go fresh breath, mini multi-colored string lights, a built-in mistletoe for kissable moments and silver-to-blue flip sequins as a fun touch.
"Through our Orbit Smooching Sweaters, we hope to deliver better moments and more smiles to our fans this holiday season as we know so many people weren't able to celebrate in person last year," said Sally Tran, Orbit senior brand manager at Mars Wrigley. "As we're gradually returning safely to more traditional in-person holiday gatherings, we wanted to create an item that not only gets people in the spirit, but also helps them feel bold and confident in an unexpected way. The Orbit Smooching Sweater is a playful and functional twist on the popular ugly holiday sweaters that are often worn this time of year. We wanted the sweater's turnkey gum dispenser to help fans have confidence and fresh breath during those close encounters under the mistletoe this year."
Through Nov. 30, consumers can enter for a chance to win an Orbit Smooching Sweater by visiting www.UglySweaterFreshBreath.com. If their name is drawn, Orbit will send them a Smooching Sweater just in time for the holiday festivities.