Mars Wrigley's DOVE Chocolate is unveiling the #DOVEInstaGrants program, which helps to support budding and established female small business owners.
The brand is calling on women to pitch new ideas and established small business concepts for a chance to win one of three $10,000 grants to further fuel their entrepreneurial dreams. Entrants will be considered for DOVE Chocolate "InstaGrants" by sharing a 30-second business "pitch" video in-feed on Instagram with #DOVEInstaGrants #Contest @DoveChocolate in the caption, or by visiting InstaGrants.DoveChocolate.com through Friday, Nov. 19. The site also includes details on how to enter and how to craft a winning pitch.
The program is inspired by DOVE Chocolate's long-term partnership with CARE, an international humanitarian agency. The partnership was built on the mutual desire to empower women in West African cocoa-growing communities to build their own small businesses and define their financial voice.
"As part of a company that actively supports women, as seen through Mars' Full Potential Platform, and as a long-term partner of CARE, #DOVEInstaGrants embodies our mission to help support and elevate women in business," said Leslie Philipsen, brand director, DOVE Chocolate. "The goal of #DOVEInstaGrants is to offer women a sense of community and support with a platform to express their smart business ideas – whether they're just getting started or are more established. Mars Chocolate has seen remarkable progress through our work with CARE in West Africa, and we're excited to help ignite creativity and conversation here in the U.S. by helping women build their financial confidence."
To help raise awareness for the #DOVEInstaGrants program, DOVE Chocolate has partnered with Tori Dunlap (@Herfirst100k) and Carmen Perez (@makerealcents), who help women build financial equity and confidence through their social channels. Dunlap and Perez are encouraging their followers to enter for a chance to win a $10,000 grant by sharing their idea or more established business concept in a short video. They will also join DOVE Brand Director Leslie Philipsen in judging the entries and selecting the finalists, with an eye to concepts that showcase innovation, sustainability and female-first ideas.