SNAX-Sational Brands has debuted Sour Patch Kids Candy Pop Popcorn, set to hit shelves this month at Walmart.
Sour Patch Kids, owned by Mondelēz International, is a soft and chewy candy with a coating of sour sugar, creating a unique “Sour then Sweet” experience. Sour Patch Kids has never been introduced in an official savory pairing before, SNAX-Sational Brands says.
“This new Candy Pop combination is going to truly ‘wow’ consumers,” says Frank Florio, creator of Cookie Pop and Candy Pop. “We are so excited to roll out Candy Pop Sour Patch Kids to Walmart stores in time for Halloween. We have worked so hard to perfect this new popcorn variety which features a Redberry-flavored coating on our signature popcorn, topped with authentic Sour Patch Kids Bitz and finished with a sour sugar sprinkle. The taste is absolutely delicious, exploding with sour, sweet, and savory flavors. It is truly an exciting moment for our brand and the entire team at SNAX-Sational, and we are grateful to Mondelēz International for trusting us with this creation.”
SNAX-Sational Brands’ Cookie Pop and Candy Pop is made in the U.S. with non-GMO corn, is low in sodium and only 150 calories per serving. The line was named a “Top 20 Snack of 2020” by Buzzfeed and continues to garner attention among consumers, media and celebrities, including Cardi B, Lance Bass, Robert De Niro, Joey King, Mario Lopez and Ashley Greene.
Additionally, as part of the brands ongoing “Snackgiving” initiative, a portion of proceeds from all sales of SNAX-Sational Brands varieties, including all Candy Pop sales, benefit The Ryan Seacrest Foundation and its efforts, most notably, its partnership with Children’s Hospitals nationwide.