Mars Wrigley's Twix brand is bringing Left Twix and Right Twix's rivalry to the digital art world with the launch of the brand's first non-fungible tokens (NFT).
Created in collaboration with artist YEAHYEAHCHLOE and hosted on NFT platform MakersPlace, the Twix brand will introduce "Left NFTwix" and "Right NFTwix," two seemingly identical pieces of art that are verifiably different thanks to the blockchain.
Twix Presents NFTwix x YEAHYEAHCHLOE will drop on MakersPlace on Wednesday, Oct. 20 at 6:30 p.m. ET, where fans will have the opportunity to collect the same-but-different pieces of art. For 24 hours only, the competitive collection will feature Left NFTwix and Right NFTwix offered as limited open editions for $200. The net proceeds of the sale will be donated to an organization that supports digital arts education, and in keeping with Mars' sustainability ambitions, the carbon emissions from the sale and minting of every NFTwix edition will be twice offset.
"As a brand that sees the uniqueness in everything, even things that appear to be the same, it was only natural for us to create NFTs to celebrate the joyful rivalry of Left Twix and Right Twix," said Michelle Deignan, Mars Wrigley senior brand director. "We look forward to seeing which side will reign, all while creating better moments and more smiles in support of digital arts education."
Both Left and Right Twix believe they are of the highest nobility and the artworks by YEAHYEAHCHLOE showcase that. The Left NFTwix features a gold-and-crimson chair, distinctive vertical-stripe banners, and a celestial window view. And, under a moonlight vista, the Right NFTwix shows Right Twix on its rightful throne, complete with a crimson-and-gold throne and matching tapestries.
"I draw my inspiration by finding belonging in the connections within everyday objects like Twix," YEAHYEAHCHLOE said. "I wanted to showcase these two same, but different, unique NFTs of the classic chocolate bars in their truest forms."
By visiting NF.Twix.com, Twix fans can preview the Left and Right Twix NFTs, learn more about YEAHYEAHCHLOE and enter to win one of the 200 limited-edition free prints of the artwork.