The Reese's brand took pumpkin picking to the next level by creating a pumpkin patch filled with Reese's Pumpkins.
"When we think of pumpkins, we think of that chocolate and peanut butter perfection, so we wanted to find out if it was just us here at the Reese's brand," said Clark Boyer, senior manager of Halloween.
The Reese's brand waged its friendly pumpkin showdown at Krochmal Farms outside of Salem, Massachusetts, one of the country’s favorite Halloween cities.
"While we love our farm pumpkins, we can't deny that we have a sweet spot for Reese's Peanut Butter Pumpkins," said The Cave family, Krochmal Farms owners. "When the brand came to us asking to see how Krochmal Farms' pumpkins stacked up against Reese's Peanut Butter Pumpkins, we were all ears."
With the help of the Krochmal Farm's visitors, the brand set out to settle the score. The results? Reese's Peanut Butter Pumpkins reigned supreme.
The brand wants to keep testing its claim that Reese's Pumpkins are the official pumpkins of Halloween, so it’s posing another important question — where should it go next? Fans can share locations on Instagram by tagging @Reeses and using #ReesesPumpkinPatch.