Rotten, a low-sugar candy company, has unveiled its first product: gummy worms.
Rotten's mission is to help people reduce their sugar intake while still indulging in the treats they love. The company’s Kickstarter campaign reached its $10,000 goal in four hours and has already tripled it, earning $32,586 with 25 days left to go.
Rotten Gummy Worms come in regular and sour versions and have four flavors: Strawberry, Lemonade, Grapefruit and Watermelon.
Developed with leading candy scientists, Rotten Gummy Worms have 70 percent less sugar and are made with real fruit. The gummy worms are made with allulose, so there are no sugar alcohols or stevia. Allulose is a natural sweetener found in foods like figs, raisins, and maple syrup. It's sweet, non-glycemic, and only has 10 percent of the calories.
"I wanted to lower the sugar in gummy worms without sucking the soul out of it," said Michael Fisher, founder and CEO. "Rotten Gummy Worms are fun to eat. But most importantly - and something most other better-for-you brands forget - they actually taste good. You can feel good about what you eat and still enjoy the weird, ridiculousness of candy."
Rotten's eye-catching packaging is sustainable and plastic-free. The pouches are made of certified home compostable material, meaning it doesn't need to be taken to an industrial plant for it to decompose. The packaging is made of wood pulp, sourced exclusively from responsibly managed plantations.