B&G Foods has launched Twix Shakers Seasoning Blend, the first seasoning blend to feature the taste of the iconic Twix chocolate bar.
Twix Shakers Seasoning Blend combines the bar's crunchy cookie, soft caramel and milk chocolate flavors to create the unmistakable essence of Twix that fans can shake on just about any treat. Twix Shakers Seasoning Blend will be available in 13.5-oz. shakers at all Sam's Club locations and SamsClub.com on Sept. 1. Distribution will expand to include grocery stores and online retailers in the coming months.
"We are thrilled to introduce our first chocolate bar-inspired seasoning blend with the launch of Twix Shakers Seasoning Blend," said Steve Finnie, brand director, B&G Foods. "Consumers can expect everything they love about the flavors of Twix in this delicious seasoning. Sweets and seasonings can combine to create a fun new category — and consumers are going to enjoy eating it on their favorite treats!"
While some consumers may prefer Left Twix and others will favor Right Twix, Twix Shakers Seasoning Blend doesn't require picking a side as it aims to please all taste buds. Twix Shakers Seasoning Blend is great for ice cream, cookies, milkshakes, cream cheese, popcorn, desserts, cocktails, fruit and much more.