Cheez-It is unveiling Cheez-It HQ, a new one-stop-shop for fans to purchase exclusive product offerings, along with an assortment of Cheez-It-themed merchandise and apparel.
Starting today, fans can visit CheezItHQ.com to shop exclusive products, merchandise and apparel – including limited-time Cheez-It flavors, fanny packs, fleece blankets, hoodies, aprons and more.
In celebration of the website launch, Cheez-It also released an all-new Cheez-It Extra Toasty Superfan 4-Pack for a limited time on Aug. 11. The pack features original Cheez-It Extra Toasty and three brand new, never-before-enjoyed takes on the fan-demanded flavor:
- Cheez-It Extra Toasty Extra Cheesy offers the signature toasty taste with even more of the Cheez-It cheesy goodness you love.
- Cheez-It Extra Toasty Extra Spicy perfectly balances spicy flavor from a hint of paprika, wrapped in a burst of toasty goodness.
- Cheez-It Extra Toasty Cheddar Jack perfectly combines the cheesy, marbled taste of Monterey Jack with the tang of Cheddar Cheese, all with an extra toasty bite.
"The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience we're offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way," said Jordan Narducci, director of global direct to consumer eCommerce at Kellogg's, which owns the Cheez-It brand. "This Direct-to-Consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time."