Oreo Café opens at IT’SUGAR candy department store

Café offers menu of desserts, merchandise for brand fans.

The Oreo brand has opened its first Oreo Café in the American Dream IT’SUGAR candy department store, offering an immersive and personalized way for fans to experience Oreo. Photo from Oreo.

The Oreo brand has opened its first Oreo Café in the IT’SUGAR candy department store, offering an immersive and personalized way for fans to experience Oreo.

Located on the third floor of the IT’SUGAR store at the American Dream retail and entertainment complex in East Rutherford, N.J., the café features a treats bar where visitors can customize sweets or pick from a menu of Oreo-inspired desserts.

The Oreo Cafe will feature:

Classic desserts with an Oreo spin, such as the Waffle Sundae with baked-in Oreo pieces or the Oreo Cookies & Cream Cheesecake, layered with Oreo cookie mousse, chocolate ganache and milk chocolate rosettes.
Cookie lovers can build their own “Twist Your Oreo” treats by first choosing a dessert base (waffle, ice cream sandwich, cone or milkshake) then picking from a variety of Oreo inspired toppings — with over 200 possible combinations.
Oreo Café will also offer Oreo products and limited-edition Oreo merchandise for purchase including tote bags, branded apparel, home decor and more.

Fans can also learn of a secret menu item by visiting the Oreo brand’s Instagram page.

IT’SUGAR opened its three-story candy store in the American Dream complex in December 2019. American Dream is the second largest retail and entertainment center in the United States, covering approximately 3 million sq. ft. It’s located 20 minutes outside New York City.