SweeTARTS has launched the SweetBEATS online music mixer and contest.
Candy lovers and music fans alike can combine rhythm and melody to craft unique beats, and legendary hit-maker Christina Aguilera will help bring the whole thing to life. The musician, designer and mom will hand-select the winning beat after listening to the contest's Top 20 entries, all chosen by fans online.
With the SweetBEATS music mixer, fans can mix and match their very own tunes using a world of pre-programmed melodies and rhythms – all inspired by SweeTARTS' delicious candy portfolio of Ropes, Chewy and Originals.
"SweeTARTS is a brand that embraces unique combinations and duality – our candies are long and short, soft and chewy and sweet and tart," said Jenny Brownson, brand manager, SweeTARTS. "Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we're letting them create a multi-dimensional sound that is truly their own. We're thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer."
Aguilera will also lend the winner personal, one-on-one advice to level-up their beat and help turn it into a finished track recorded in a professional studio. Nineteen runner-up beats – voted on by fans online – will each receive a prize pack with a summer's supply of SweeTARTS.
"My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio," Aguilera said. "And SweeTARTS stands for those exact values. That's why I can't wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality."