HI-CHEW has teamed up with Menchie's Frozen Yogurt, North America's largest self-serve frozen yogurt franchise, to introduce a new flavor — HI-CHEW Raspberry.
Just in time to celebrate National Berry Month, HI-CHEW Raspberry will be available at participating Menchie's nationwide stores throughout July.
The limited-edition offering takes inspiration from one of HI-CHEW's newest flavors, Raspberry, which debuted earlier this year within the Berry Mix. Known for its blend of tart and sweet with a vibrant pink hue, HI-CHEW Raspberry delivers on that refreshing depth of flavor in each bite.
The Menchie's team and HI-CHEW’s confectionery experts perfected the fruit-forward notes and true-to-life color to create this frozen treat.
This is the third collaboration between HI-CHEW and Menchie's. The two brands first teamed up in July 2019 to create HI-CHEW Dragon Fruit Frozen Yogurt, a sweet yet tart treat inspired by the fan favorite HI-CHEW Dragon Fruit flavor. In 2020 they unveiled two flavors, HI-CHEW Mango and HI-CHEW Passion Fruit, which could be enjoyed on their own or swirled together to create the flavor of HI-CHEW Tropical Smoothie.
"We've really enjoyed our ongoing collaboration with the team at Menchie's," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "Our Berry Mix launch, particularly the Raspberry flavor, received an incredible consumer response. We knew this would be the flavor we'd be bringing to life in frozen treat form."
HI-CHEW has a passion for flavor innovation and continues to conduct extensive research to develop new products that consumers enjoy. The team pays close attention to evolving trends and taste preferences, which has led to the brand's continued year-over-year double digit growth since its launch in America in 2008.
Menchie's, which has created unique frozen treat flavors since its introduction to the market in 2007, shares a similar commitment to its guests through fresh flavors and unique brand partnerships.
"We have continued to see great success through our partnerships with Morinaga America, Inc. and are thrilled to launch the delicious Raspberry flavor throughout the month of July," said Elizabeth Berry, VP of marketing at Menchie's Frozen Yogurt. "We are committed to offering high-quality frozen treats that appeal to consumers of all ages and are confident that our guests will love our HI-CHEW Raspberry flavor."