The HI-CHEW brand and New York City-based The Doughnut Project have teamed up to celebrate National Candy Month by launching Strawberry Squeeze, a doughnut that highlights the latest HI-CHEW flavor, Strawberry Lemonade.
The limited-edition Strawberry Squeeze doughnut features a lemon curd and strawberry jam filling. The exterior incorporates a HI-CHEW Strawberry Lemonade candy glaze, strawberry sugar, and a lemon twist garnish.
Earlier this year, HI-CHEW launched a new Fruit Combos Standup Pouch, featuring individually-wrapped Tropical Smoothie, Piña Colada and new Strawberry Lemonade, the winner of the 2020 HI-CHEW Fantasy Flavor Games.
The doughnut creation will be available from Thursday, June 17 to Saturday, June 19 at The Doughnut Project's West Village location (10 Morton St, NYC). The first 10 customers to purchase a Strawberry Squeeze doughnut each day will receive a free HI-CHEW Fruit Combos Standup Pouch.
Last summer, HI-CHEW and The Doughnut Project collaborated on the Watermelon Sugar HI-(CHEW) Doughnut, inspired by HI-CHEW’s watermelon chews.
"Strawberry Lemonade has continued to gain popularity in the states, particularly among our fans who selected it as the 2020 Fantasy Flavor Games winner," said Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc. "In honor of National Candy Month, we wanted to bring our new flavor to life in a fun way for candy fanatics. This is our second partnership with The Doughnut Project, who continue to develop delicious recipes that perfectly mimic our flavor offerings."
HI-CHEW is always experimenting with diverse techniques and developing new flavors to expand its growing portfolio. Similarly, The Doughnut Project is well known for its small-batch, innovative creations and playing with unique flavor combinations.
"We always strive to create unique and out-of-the-box doughnut flavors for our customers," says Leslie Polizzotto, co-founder of The Doughnut Project. "We love working with brands like HI-CHEW, who are excited to experiment and reimagine their product in fun ways. Our team couldn't get enough of the Strawberry Lemonade flavor, which feels so nostalgic and on-brand for us to bring it to life through a great doughnut."