HARIBO has launched Summer Edition Goldbears, taking a fun, seasonal twist on HARIBO’s iconic Goldbears.
HARIBO’s Summer Edition Goldbears feature the classic gummy bear shape in six fruity flavors and colors: Peach (orange), Passion Fruit (purple), Cherry (red), Lime (green), Mango (yellow) and Watermelon (pink).
“HARIBO is constantly listening to our consumers, and we know they love our gummies from our iconic Goldbears to Starmix to Twin Snakes, so we’re thrilled to bring them a new exciting experience,” said Rick LaBerge, chief operating officer, HARIBO of America. “We’re all looking forward to some celebration, and Summer Edition Goldbears inspire that playful, fun feeling that’s perfect for the season.”
Summer Edition Goldbears join HARIBO’s more than 20 crowd-pleasing varieties including Goldbears, Starmix, Twin Snakes, Sour Goldbears, Happy Cola and most-recently Funtastic Mix.
HARIBO’s Summer Edition Goldbears are available for a limited time in 4-oz. pack sizes at major U.S. retailers including Walmart, Walgreens, CVS, Dollar Tree, Family Dollar and various grocery chains. They have a suggested retail price of $1.49.