M&M'S Mix – the brand’s first offering that combines three different flavors in one bag – is hitting store shelves nationwide.
A culmination of more than 35,000 requests on social media, M&M'S Mix is available in two varieties: Classic Mix, which combines Milk Chocolate, Peanut and Peanut Butter, and Peanut Mix, which combines Milk Chocolate Peanut, Dark Chocolate Peanut and White Chocolate Peanut.
To celebrate this latest innovation, M&M'S has teamed up with musical artist Meghan Trainor to support and spotlight up-and-coming musicians, many of whom have been greatly impacted the past year and unable to do what they love – bring people together with their music. M&M'S virtually joined three musicians from three different cities to create a reimagined version of "The Candy Man.”
The song is available on mms.com/mix and features:
- Carly Ann Calbero, Seattle: acoustic guitar player and singer-songwriter
- Jeremy Jones, Los Angeles: electric violinist, singer-songwriter and producer
- Sung Lee, New York City: beatboxer
"Music is a natural link for the M&M'S brand, which believes creating fun through entertainment has the power to inspire connection and celebration," said Allison Miazga-Bedrick, Mars Wrigley senior brand director. “We're thrilled to continue to create better moments by celebrating the recent launch of M&M'S Mix while supporting the next generation of musicians."
M&M'S is also donating $10,000 to the All Stars Project, a leading national nonprofit organization that uses the developmental power of performance and music to transform the lives of inner-city youth and communities across the country, including Chicago, Dallas, New York, San Francisco and Newark, N.J., the home of M&M'S.
M&M'S and Trainor are asking fans to create their own remixes of "The Candy Man" and share a video on social media using #mycandymanremix and tagging M&M'S. Videos posted will have a chance to be featured on M&M'S social channels and the M&M'S World Store Jumbotron in Times Square.