Bazooka Bubble Gum is celebrating the “Dad joke” this Father’s Day with a new campaign featuring celebrities from the ‘80s and' 90s.
Aiming to support fathers around the world who rely on the Dad joke to get a reaction from their kids – even a groan – the brand has launched a series of comical PSAs to tell people it’s OK to Dad joke.
The campaign talent includes Anthony Anderson, Sean Astin, Gilbert Gottfried, Jon Lovitz, Dolph Lundgren and Charles Shaughnessy. In the six-part video series, each celebrity shares their love for a good, old-fashioned Dad joke as they call on the public to speak up about their love for Dad Jokes, too. The delivery is unique to each talent as they share their funny and lighthearted take in the classic PSA format.
“Bazooka Comics have entertained generations with their classic Dad joke humor,” says Alyson McManus, brand manager for Bazooka. “This campaign provides us with a playful and fun way to put Dad jokes front and center while celebrating our comics and Father’s Day.”