GODIVA has introduced a new global advertising campaign, titled "That's The Wonder of GODIVA," that includes a series of whimsical digital vignettes highlighting its portfolio of offerings.
Created by TracyLocke, the campaign aims to raise awareness of GODIVA's national availability in food, drug, grocery and mass retailers, and serves as a continuation of the brand's expansion in the consumer-packaged goods and premium chocolate categories. In North America, the brand is investing over $5 million on the new ad campaign.
The premium chocolate brand is continuing to prioritize its food drug mass (FDM) portfolio as an ode to its 95th anniversary. The brand's growing presence in the chocolate aisles of supermarkets and drugstores is part of its effort to make its beloved products more accessible. GODIVA's portfolio in those channels include Signature Mini Chocolate Bars, Chocolate Domes, Chocolate Masterpieces and Goldmark Gift Boxes, alongside seasonal items available during the holidays.
"The launch of ‘That's The Wonder of GODIVA’ builds on the work we started last year, to amplify GODIVA's availability at retailers and grocery stores nationwide," says John Galloway, chief marketing and innovation officer, GODIVA. "GODIVA is evolving to become a part of our consumer's daily life, beyond just holidays and special occasions. We are committed to creating destinations, products, and experiences that allow chocolate lovers to treat themselves with GODIVA every day, making mundane moments wonderful, in grocery and retail stores, as well as online."
‘That's The Wonder of GODIVA’ advertisements will be distributed across a variety of media properties including BuzzFeed and Chicory, in addition to leading media publishers like Hulu, Youtube and Amazon.