Perfetti Van Melle U.S.A., Inc. announces its Mentos Pure Fresh Gum has been awarded the ADA Seal of Acceptance by the American Dental Association (ADA).
The ADA Council on Scientific Affairs' Acceptance of Mentos Pure Fresh Gum is based on its finding that the product is safe and that the physical action of chewing Mentos Pure Fresh Gum for 20 minutes after eating stimulates saliva flow, which helps to prevent cavities by reducing acids and making teeth more resistant to decay.
Mentos Pure Fresh Gum is sugar free and made with xylitol, a sugar substitute from natural sources. Citing IRI data, Perfetti Van Melle said Mentos Gum brand is the second fastest growing brand in dollar sales in the U.S.
"Mentos Pure Fresh Gum is all about helping consumers say 'yes to fresh', and the ADA Seal of Acceptance now gives them even more reason to enjoy the refreshing taste experience of Mentos gum," said Sylvia Buxton, president and CEO of Perfetti Van Melle North America.
The seal will begin to appear on Mentos Pure Fresh Gum Spearmint and Fresh Mint flavors' 50-piece curvy bottles in the U.S., where the product is sold, with a planned start in April 2021.