Organic dark chocolate brand nib mor has launched a new logo and redesigned packaging.
With certifications including USDA Organic, gluten-free, plant-based, vegan, kosher, Rainforest Alliance Certified, and Non-GMO project verified, nib mor is suited for consumers seeking to eat well and do so sustainably.
With growing consumer demand for lower sugar, lower calorie organic dark chocolate, nib mor is redesigning its packaging with vibrant colors and unique iconography to appeal to its family-focused audience.
Each visual element of the redesign is meant to differentiate the brand in the snacking chocolate category while also communicating its craveability. The modernized logo and the packaging’s bold color palette will pop on store shelves and also convey a sense of fun.
"The whole design is meant to reinforce the brand's mission of providing consumers a snackable, yes-able, permissible indulgence at a single glance," said Prabha Cheemalapati, CEO of nib mor. "As we've started sharing the new packaging more broadly, the feedback we've received has been incredibly positive."
Dollar sales of the brand's snacking bags were up nearly 30 percent in 2020 and its e-commerce sales increased by more than 50 percent. With its new packaging design being phased in online and on-shelf, nib mor is expecting to build even more momentum in 2021.
Consumers can already see the new packaging on nib mor's website. Over the month of April, it will be phased into retailers such as Sprouts, Whole Foods and Wegmans, among others.