Organic chocolate brand Nibmor has named Prabha Cheemalapati as its new CEO.
In this position, Cheemalapati will lead a team of seasoned professionals on the path of establishing Nibmor as the go-to snacking chocolate brand.
Cheemalapati comes to Nibmor with 20 years of industry experience, much of it in the better-for-you food and beverage space. Most recently, she served as v.p. of marketing at Danone North America, where she was the main business lead for some of the company's most successful brands, including Light & Fit and the breakthrough innovation Two Good, as well as Light & Free in Europe.
"It was clear from the moment that Prabha began working with us on Nibmor that she was the right person to take this business to the next level,” said Marcel Bens, managing partner of Emil Capital Partners. :She's a natural team builder and an excellent operator. The work she's done to modernize this brand and highlight its impressive list of credentials gives us confidence in her vision for Nibmor.”
As CEO of Nibmor, Cheemalapati is taking over the business at a period of strong growth, both in brick-and-mortar retail and e-commerce. The brand is looking forward to a strong 2021 led by a rebrand that highlights the products’ credentials, including USDA organic, gluten-free, plant-based, vegan, kosher, Rainforest Alliance Certified and Non-GMO Project Verified.
"I am beyond excited for the opportunity to turn Nibmor into a household name,” Cheemalapati said. “I am a pro-level snacker with a sweet tooth, so there couldn't be a better combination of experiences for me than snacking chocolate. I'm proud to be running a company with such a strong ethic to bring better-for-you foods to the market.”