Dessert lovers can now enjoy their favorite candies in a whole new way: with a spoon.
Colliders is a new line of refrigerated desserts that feature the nation’s most beloved candy brands in a new spoonable style. Colliders desserts come in three indulgent formats:
- Twisted: A cool and creamy vanilla dessert topped with candy pieces like Reese’s, Kit Kat, Hershey’s Cookies n’ Creme or Heath.
- Chopped: Fan-favorite flavors, like Reese’s, Hershey’s Chocolate, Hershey’s S’mores or Hershey’s Mint, turned into a cool and creamy dessert and topped with chopped pieces of chocolate.
- Layered: Fan-favorite flavors, like Reese’s, York, Mounds or Rolo turned into a cool and creamy dessert and topped with a layer of smooth, rich chocolate topping.
With 12 different varieties, there is something for everyone to love.
"Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, general manager for desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”
Colliders desserts will be the star of a new national marketing campaign, “Love it. Spoon it.,” showcasing that when you love something, you just want to spoon it. The story will come to life through TV, social, digital and print.