The Promotion In Motion Companies, Inc. has added two new varieties to its Original Gummi FunMix lineup: Swirl’z Party and Tropical Fish Party.
Swirl’z Party features a mix of five fruit flavors, all swirled with cream, including Oranges ‘n Cream, Lemon ‘n Cream, Lemon-Lime ‘n Cream, Strawberries ‘n Cream and Blue Raspberries ‘n Cream.
Tropical Fish Party includes 18 tropical fish shapes each with twin exotic flavors including Kiwi Guava ‘n Mango, Passion Fruit ‘n Lemonade, Watermelon ‘n Tropical Punch and many more.
Swirl’z Party and Tropical Fish Party join the existing line of Original Gummi FunMix including Gummi Party, Sour Party, Soda Pop Party and Seriously Sour. The six varieties offer consumers next-level combinations of 80 unique shapes, sizes and flavors. They have enjoyed great success with consumers across the U.S.
“From the beginning, our goal for Original Gummi FunMix has been to bring compelling innovation and fun to both the category and consumers of all ages,” said Lena Antin, brand manager for The Promotion In Motion Companies, Inc. “We’re thrilled that our efforts in product innovation, bold and engaging advertising and significant trade support have allowed us to do just that – offer our customers A Party in Every Bag.”
In November 2020, the Original Gummi FunMix advertising campaign, A Party in Every Bag, received four top honors at the virtual 52nd Jersey Awards, which celebrates the best advertising and marketing efforts led by New Jersey-based firms. In partnership with Revolution Digital, a digital-first, full-service creative agency headquartered in Morristown, NJ, the campaign was designed to raise awareness and increase purchase intent for the new Original Gummi FunMix brand, particularly among Millennials. It received the following awards:
- Gold Award in Social Media: Brand Building
- Gold Award Digital Media: Display
- Gold Award Digital Media: Rich Media
- Best in Social Media
“We’re honored to receive not one, but four awards from The New Jersey Advertising Club for the Original Gummi FunMix A Party in Every Bag ad campaign,” Antin said. “However, the greatest reward of all is being able to deliver fun, mouthwatering assortments to our candy-loving consumers.”
Original Gummi FunMix is available in various sizes including 4-oz. and 5-oz. peg bags with a suggested retail of $1.49-$1.79.