Since 2017, Shelby’s Sugar Shop has offered an array of classic, craft and novelty candies.
The latest expansion of Shelby’s Sugar Shop includes locations at Polaris Fashion Place in Columbus, Ohio; The Outlet Collection Seattle in Auburn, Washington; and The Mall at Fairfield Commons in Dayton, Ohio. Additionally, the expansion will include a reinvention of the current location at WestShore Plaza in Tampa, Florida.
These locations join existing Shelby’s Sugar Shops in Mentor and Youngstown, Ohio; Aurora, Colorado; and Albuquerque, New Mexico.
“Shelby’s Sugar Shop adds such a unique energy and experience – not to mention flavor – to our town centers,” said Jennifer Moretti, senior v.p. and chief activation officer at Washington Prime Group. “We’re thrilled to offer guests an opportunity to enjoy sweet treats, both new, beloved and unexpected, while also providing a meaningful experience that aligns with our core values of inclusion and respect.”
Shelby’s Sugar Shop follows the journey of a spirited young girl named Shelby from a picturesque country setting to the heart of a big city, enjoying life’s sweetest adventures along the way. Shelby travels the world looking for sweet, fun treats to enjoy, from the rural landscape to the bustling city.
Expanding on her special story, Washington Prime Group has created new friends for Shelby to interact with and share with guests. Wielding bravery and acceptance, Shelby understands the importance of inclusivity, and her new friends represent the company’s commitment to diversity and inclusion.
Shelby’s common-area retail units will offer a curated collection of sweets and treats from classic and nostalgic candies, to craft candy and chocolates, to a branded “create your own” collection and scented novelty offerings. The new retail units will also provide unique specialty products and beverages for added fun.