Alongside familiar sayings, Sweethearts Candies are returning for Valentine's Day 2021 with new phrases inspired by each generation’s celebrated love songs.
With an aim to start the Valentine's Day season on a high note, 21 songs served as inspiration for the surprise mix of sayings featured on this year's iconic, heart-shaped candies. The new sayings include "AT LAST," "SUGAR SUGAR," "I'M YOURS" and "LUVME TENDR," honoring some of the best-loved songs and artists over the last seven decades from 1950s classics to present day hits.
"There have been hundreds of sayings featured on Sweethearts Candies over the years, but after a year unlike any other, we knew we wanted to add a high note to the season," said Diana Eschhofen, Spangler Candy Company's director, corporate communications. "Opening or exchanging a box of Sweethearts uniquely encourages connection in a way that sparks feelings of cheer, happiness and nostalgia. With this in mind, we came up with the idea to create sayings inspired by our favorite heart-themed songs over the decades, because what better way to bring a smile to someone's face than being reminded of a melody."
With a history of being traded among friends, family and loved ones since 1902, the new sayings also serve as a tribute to each generation that has enjoyed Sweethearts Candies.
In 2018, Spangler Candy acquired Sweethearts Candies from the now-defunct New England Confectionery Co. (NECCO). In 2020, Spangler returned Sweethearts to store shelves after a major effort to relocate equipment, find the original recipe, and bring back the classic colors, texture and taste of Sweethearts Candies.
"It's been a beloved tradition in Sweethearts Candies history to bring new and exciting sayings to consumers each year,” Eschhofen said. “As the new owner of this classic brand, we're committed – and excited – to continue this moving forward.”
Available for purchase in single boxes or in five-count packs, the candies will feature the original Sweethearts Candies colors and flavors including Wintergreen, Orange, Lemon, Blue Raspberry, Banana, Grape and Cherry. Sweethearts Candies can be purchased nationwide at major grocery and drug stores.