The Hershey Company's Whatchamacallit brand will introduce the Whozeewhatzit bar next month — its first new bar in a decade — after calling on fans to submit name suggestions.
The Whozeewhatzit bar has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy.
Last year, the Whatchamacallit brand asked fans to submit their most creative naming ideas for the new bar in return for $5,000 and a year's supply. After receiving more than 43,000 entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.
"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit brand manager. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit."
Fans will find the Whozeewhatzit bar in a 1.5-oz. standard size (S.R.P.: $1.11) and a 3-oz. king size (S.R.P.: $1.66) at retailers nationwide beginning February 2021.