The Nerds brand is partnering with “Stranger Things” actor Gaten Matarazzo and his fans to hypothesize on the stranger-than-life origins of the brand's latest multi-texture invention – Gummy Clusters.
Nerds Gummy Clusters feature mini Rainbow Nerds surrounding and accentuating a fruity gummy center. Matarazzo is not only sharing how the Nerds innovation was created, he's also inviting fans to visit his Instagram and tag their clusters of close friends to get in on the fun. After all, Nerds is committed to celebrating nerdiness and bringing people together, because everyone knows two great minds are better than one — and more are even better.
"As a nerd and candy fanatic, I was pumped to team up with Nerds and support their new Gummy Clusters,” Matarazzo said. “I can't wait to see what hypotheses fans come up with about Gummy Clusters. My nerdy friends and I stick together, and I love that we now have a new candy to enjoy."
In December, Matarazzo teased his partnership with Nerds by digging through a "TOP SECRET" briefcase filled with Gummy Clusters. He hypothesized about the origin story behind the poppable treat and decided to bring his fans along for the journey in 2021. Through Matarazzo's Instagram, fans will get a more in-depth look into the actor's own origin story, while he shares the important message of just how better we are together.
"Togetherness has always been at the heart of our brand, and partnering with Gaten Matarazzo has been a dream come true," said Kelly Peyser, senior brand manager at Ferrara Candy Co. "Gaten perfectly embodies the Nerds spirit, and we're excited to see how fans spark to him on social and what fun hypotheses they create for our new Nerds Gummy Clusters."
While Nerds origin story is "TOP SECRET," Matarazzo has brainstormed other fun hypotheses to inspire fans and get their creative juices flowing. Perhaps Gummy Clusters came about from a late-night candy explosion in the Nerds lab? Maybe from a three-hour virtual brainstorm with the six Nerds characters? A magnetic force that united all the tiny Nerds pieces and created a gummy center? Whatever it is, Matarazzo and Nerds want fans to share their creative hypotheses on how this invention came to be.
Along with partnering with Matarazzo, the Nerds brand is sending a special message about togetherness to start 2021 on the right foot. The focus is to encourage everyone to celebrate their nerdiness and their authentic selves, much like how the six Nerds unique personalities — Curiosity, Creativity, Spontaneity, Deep Thinking, Logic and Humor — are that much better when combined.
Nerds Gummy Clusters are widely available in five sizes: 3-oz. share pouch, $1.29-$2.09; 3-oz. value peg, $1-$1.29; 3-oz. theater box, $0.99-$1.49; 5-oz. medium peg, $1.89-$2.49; and 8-oz. DOY, $2.49-$3.99.