KIND Healthy Snacks (KIND) is making additional efforts to help address the inequality and inequity facing Black, Indigenous, People of Color communities across areas of racial justice, education, food and health, and representation.
In partnership with the National Collaborative for Health Equity (NCHE), an organization striving for racial justice to create a more equitable society for all Americans, KIND is committed to taking new actions across the following areas:
Racial Justice: The KIND Foundation is donating $100,000 to racial justice organizations, such as NAACP Legal Defense Fund and Equal Justice Initiative.
Education: Adopting two historically Black colleges and universities, Florida A&M and North Carolina A&T State Universities, to help further support and provide opportunities for tomorrow's changemakers. Through this adoption program, KIND has committed to fund over $100,000 in student scholarships and create a program that offers students opportunities to earn internships, participate in career coaching, and network with industry leaders.
Food and Health: Releasing its second-annual KIND EQUALITY bar in support of the next generation of changemakers. KIND will also donate one million of its bars to food insecure communities with NCHE's assistance. KIND has also made a donation of $25,000 to support NCHE leaders addressing food security and injustice in local communities.
Representation: Adjusting its KIND Kids packaging to be more inclusive and reflect America's diversity.
"People of Color have been disproportionately exposed to long-standing inequalities rampant across our healthcare system, economy and society," says Daniel Lubetzky, KIND's founder and executive chairman. "Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice and taking stock of our own actions, big or small, each day. As a global brand and movement, KIND has an even greater opportunity and responsibility to make an impact."
"Racial injustice, inequality and inequity create a public health crisis that we must all be committed to addressing and solving together," noted Dr. Gail Christopher, executive director at the National Collaborative for Health Equity. "We're thrilled to be taking action and collaborating with KIND to help ensure the next generation experiences an equitable and inclusive society that prioritizes health and well-being in our country."
Part of the multi-year KIND Snack & Give Back Project, the KIND EQUALITY bar incorporates silhouettes representing people with various skin tones uniting together for equality. The bar comes in one flavor, Salted Caramel Dark Chocolate Nut, and is available on kindsnacks.com, amazon.com, in-store at Meijer and Hy-Vee while supplies last.