Kinder Joy is kicking off the holidays with new advertising showcasing the special moments families share.
Titled "Doorways to Memories," the 30-second spot commemorates the family tradition of marking a child's height on a doorway, documenting his growth as he leaves through the same door and prepares to have similar joyful experiences with his future children.
"For generations, Kinder Joy has helped turn little moments into magical memories," said Felipe Riera Michelotti, vice president of marketing, Kinder, North America. "These moments that families create together are more important than ever, and through the message of our new ad, we hope to inspire the creation of lasting traditions between parents and children."
The new ad campaign also includes a 15-second spot, a 45-second spot on Youtube and the brand website, and digital and social content across Facebook, Instagram and Youtube. All ad spots are created, concepted and edited by creative agency Publicis, with Mindshare on media and Golin managing public relations and social media.
The global confectionery brand is also making a sweet mark with a range of surprise toys developed especially for the holiday season, including Kinder Joy eggs and holiday multipacks.